Paso Robles

Nestled among the vine-draped hills just up from the sun-soaked California coastline, you’ll find El Paso de Robles. It’s translated as “The Pass of the Oaks” thanks to the abundant oak trees sprinkled all about the area. But here in The Land of SLO CAL, locals just call it “Paso.” This is cowboy-country meets world-class wine country. Where more than 40 grape varieties ripen to perfection. Come take a tour of our nearly 250 tasting rooms. You’ll be rubbing elbows and chatting up friendly winemakers and farmers at every turn. Check out the picturesque wine trail that winds through vineyards all the to way to Hearst Castle on the coast. Of course, it’s not all wine, all the time. This fertile region offers a bounty of craft breweries, distilleries, olive oil artisans, farm-to-table fare and fine dining in Paso’s charming downtown. There’s something for everyone here, even the little tikes — Field of Light at Sensorio, agritourism, hot springs, golfing, museums and art galleries galore. So, come discover the many sides of Paso on your next trip to The Land of SLO CAL.

Explore More in North County

Owners of Life Elements in Nature

Life Elements - Partner Spotlight

Nature based, skin and body products Life Elements is a body product business crafting tinctures…

group horseback riding on a trail in Santa Margarita

24 Hours in Santa Margarita

Discover where cowboy culture meets outdoor adventure Hidden along the southern border of Paso…

Person holding green grapes that are still on the vine

Niner Wine Estates - Partner Spotlight

Making wine while considering people, place and long-term sustainability Wine is integrally tied to…

Women standing on side of mountain with backpack

Race, Relax, Repeat - The Ultimate Spartan Itinerary in SLO CAL

SLO CAL (San Luis Obispo County) is a land of rugged races and relaxing recovery. With beautiful…

Friends enjoying a picnic on the lawn of the Sunken Gardens in Atascadero

Things to Do in Downtown Atascadero

Located conveniently between San Luis Obispo and Paso Robles, Atascadero is a perfect location to…

Paso Wine

Experience Wine Harvest in SLO CAL

Get an all-access pass to SLO CAL Harvest Season—and enjoy the wine, too Sure, you've…

people doing sidecar motorcycle tours in Paso Robles

24 Hours in Paso Robles

Where rolling vineyards meet charming streets, every meal feels like a celebration and the landscape…

View of workbench filled with colorful flowers and jars

Couleur de la vie – Sustainably SLO CAL Partner Spotlight

Beautify handcrafted textiles, pigmented by plants In SLO CAL (San Luis Obispo County)…

Wine Month

SLO CAL Wine Month Events & Happenings

Raise a glass to cool breezes, crisp wines and breathtaking views along Highway 1 this fall The wine…

Exterior of Tin City complex

Savor the Charm: A Perfect SLO CAL Day Exploring Tin City and Beyond!

You may have come across Tin City when searching for things to do during your visit to…

Close up of Steinway & Sons Piano

Libretto - Partner Spotlight

Listen to Grammy Award Winning Talent in SLO CAL Libretto is an exceptional, intimate live music…

Glass of iced coffee with cream

5 Coffee Shops in Paso Robles

Paso Robles is a popular food and wine destination in SLO CAL, featuring a variety of amazing shops…

Wine tasting at a table among wine barrels

CASS Winery - Partner Spotlight

At CASS Winery, enjoy stunning views, world class wines and award-winning cuisine with Paso…

Antonio Varia of Alle Pia discussing salami

SLO CAL Crafters: Alle Pia

Antonio Varia, chef and owner of Emporio Alle Pia Salami in Atascadero and Buona Tavola Restaurants…

Negranti Creamery scoop shop storefront

SLO CAL Crafters: Negranti Creamery

Negranti Creamery, based in Templeton, opened in 2011 and became the first creamery in the U.S. to…

Pasolivo Olive Oil

SLO CAL Crafters: Pasolivo Olive Oil

Looking for award-winning olive oil produced right in SLO CAL? Starting in 2012, Paso Robles olive…

Child picking white grapes

Toast to Family-Friendly Wineries in SLO CAL

Places to sip, swirl and play the day away (with the whole gang) In SLO CAL, there's no need to…

Friends enjoying a picnic on the lawn of the Sunken Gardens in Atascadero

Learn the SLO CAL Lingo

“Over the grade” This has nothing to do with your GPA. When locals say they're…

Winery Music

4 Reasons SLO CAL Wine Country is Way More Than Wine

SLO CAL tasting rooms offer up fab views, family fun, live music, food and so much more SLO CAL…

Events in North County